3 Changes I made in My Business so I could Travel More with my FamilyNov 25, 2023
My family and I just got back from a 3-week trip around the South Pacific! We started out on a 2-week Disney Cruise leaving from Oahu, Hawaii with ports in American Samoa, Fiji, and New Caledonia. The cruise ended in Sydney, Australia where we decided to stay for an extra 6 nights/7 days! While a 3-week vacation is enough for me to be proud of on it’s own, the fact that I didn’t have to choose between going on vacation and making money is what I’m most proud of!
I signed 8 clients into my group program during the time that I was away. And a week after I returned, I had a $10k week when I signed 2 clients into my upcoming mastermind without publicly launching.
In this blog post, I'm sharing three game-changing strategies I implemented to not only boost my business but also make room for more family adventures.
1. I shifted my focus from selling 1:1 spots to selling group containers
One significant shift that propelled me toward more family travel was letting go of the constant grind of selling 1:1 spots. I decided that a full 1:1 practice was the equivalent of a 9-5 just from the comfort of my home. And I have zero interest in sitting at my desk for 10-15 hours a week. 1:1 work will consume your time at an alarming rate. By transitioning to group offerings or scalable products, I’m not only depositing money into my bank account, but I’m also depositing time back into my schedule.
Instead of being tied to numerous one-on-one commitments, I have the freedom to focus on the bigger picture. This is a game-changer and allows me to plan spontaneous getaways and be present with my family without compromising the success of my business or my clients!
2. I built a sustainable product suite, setting the stage for repeat clients
Creating a product suite that accommodates repeat clients has been a key strategy in my journey. Rather than starting from scratch with every sale, I developed a range of offerings that build upon each other. This not only fosters client loyalty but also streamlines the sales process. And it serves my clients too because I am meeting them where they are and going at a pace that allows them to achieve one goal before moving on to the next.
By providing a variety of products or services, I'm able to cater to different needs within my target audience instead of lumping them all together and overwhelming them with what to focus on. This approach not only maximizes revenue potential but also ensures a steady flow of income, allowing me to plan family trips without the stress of unpredictable cash flow or having to put on big launches all the time.
3. I diversified my visibility strategy beyond social media
To scale your business successfully, you need more than just a fantastic product – you need eyes on your brand. Focusing on diversifying my visibility has been instrumental in reaching a broader audience and ensuring that I'm not just selling to crickets.
As mamas in business, our time is our most valuable asset. This is why it’s so important that you implement a marketing strategy that works for you when you’re not working – i.e. when you’re traveling with your family!
With social media, you can only get out of it what you put into it. And because I am not in the business of trading time for money, I don’t want to be glued to my phone all day in order to gain visibility. Social Media is now just one tool in my toolbox and I am so happy that I am expanding my reach and doing so in a way that has me working smarter, not harder.
Family togetherness is the goal of every decision I make. It’s why I became an entrepreneur. It’s why we decided to homeschool. It’s why my family moved to Hawaii. It’s everything to me. I wouldn’t feel fulfilled or successful if I were trading time for money.
To all the mamas out there juggling the complexities of entrepreneurship and family life, remember that achieving your business goals and enjoying family adventures are not mutually exclusive. By implementing these three strategies – shifting from 1:1 to 1:many, building a sustainable product suite, and diversifying visibility – I've not only scaled my business but also created the space for more precious moments with my loved ones.
As you navigate your entrepreneurial journey, keep in mind that success is not only measured by financial gains but also by the freedom and flexibility it affords you. With the right mindset and strategic moves, you can turn your dreams of family travel into a reality.
Here's to scaling your business, cherishing family time, and savoring the fruits of your labor!
Want more tips and strategies on how to navigate business as a mama (maybe even a homeschooling mama)? Check out my free training [Mamas Do It Different] that I created just for ambitious and loving mamas like you!